Case Study 2

In Fear is case study 2. It is released on November 15th in the UK. Certificate 15.

In Fear Poster

In Fear Poster

Tuesday, April 1, 2014

TOTAL FILM sponsor In Fear DVD release

In order to generate some publicity for the DVD release a screening sponsored by TOTAL FILM was organised in the West End. The Pull was a Q&A with a Total Film Journalist interviewing Director Jeremy Lovering.

Total Film presents a special screening of In Fear

With exclusive director Q&A!


Our glowing four star review of In Fear says all you need to know about how much we loved it - and now you've got another chance to watch it on the big screen - and with an amazing director Q&A, to boot!
With In Fear released on DVD & Blu-ray 10 March 2014, we've team up with StudioCanal to hosting a special screening event at London's infamous The Prince Charles Cinema.
With a special introduction from the team here at Total Film, followed by a scintillating Q&A with director Jeremy Lovering after, fans have one last chance to watch this tense psychological horror on the big screen, taking place at 6.30pm on Monday 10th March.
 
The film stars Iain De Caestecker (Filth) and Alice Englert (Beautiful Creatures) as a young couple fighting to make it through the night when they find themselves trapped in a maze of country roads.
 
With only their vehicle for protection, Tom (De Caestecker) and Lucy (Englert) become terrorised by an unseen tormentor hell-bent on exploiting their worst fears. Driving, lost and tormented in the night, primal fears of the dark and the unknown give way to fear that you have let the evil in, or that it is already there.
 
Also starring Allen Leech (Downton Abbey), In Fear is directed by Jeremy Lovering (Sherlock) and produced by Nira Park (Shaun of the Dead, The World’s End, Sightseers).

DVD Release - The Long Tail

The In Fear DVD was released on 10th March 2014.
This is another opportunity for the producers to make more profit from the film.
Whilst the traditional film model has been to recoup as much money as possible through the BOX OFFICE TAKINGS during the cinema release, smaller, low budget films that don't recoup their money fully via the Box Office can make money in other ways. One of those ways is through DVD release.
The DVD release has occured, in this case, 5 months after the cinematic release. However, the DVD sales will continue to recoup money for months and years to follow.
This slow recovery of costs, and eventual profit (hopefully) is called THE LONG TAIL.
It is helped by online sites such as AMAZON where the DVD is made available.


DVD Release In Fear


DVD release 10th March 2014
Special DVD premier screening with Q&A at Prince Charles Cinema, West End.
Jeremy Lovering, Director, answered questions after the film. 
Publicity was created through competitions to win tickets to the preview screening.