This is another opportunity for the producers to make more profit from the film.
Whilst the traditional film model has been to recoup as much money as possible through the BOX OFFICE TAKINGS during the cinema release, smaller, low budget films that don't recoup their money fully via the Box Office can make money in other ways. One of those ways is through DVD release.
The DVD release has occured, in this case, 5 months after the cinematic release. However, the DVD sales will continue to recoup money for months and years to follow.
This slow recovery of costs, and eventual profit (hopefully) is called THE LONG TAIL.
It is helped by online sites such as AMAZON where the DVD is made available.
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